Business Refresh

The goal for this project was to update the branding for my business, as I didn’t have much to work with and I wasn’t very satisfied with the current look.

Jump to the final

Earring Cards

Original Branding

The original artwork I used for my earring cards and my logo was not the cleanest, as I had used a drawing program on my phone and relied on the eraser tool to make crisper lines. It had a few imperfections, but it was a start. I really liked the original color palette I made, however the way it was executed for the earring cards had things feel muddy and lost.

Refreshed Logo & New Name

I took the original logo into illustrator, recreating it with vector shapes and making sure the linework was 100% smooth. Once I had the base of it done, I added a few more details to give my mascot a bit more personality that could be seen in other brand assets.

While recreating the earring cards, I had also made the decision to update my brand name to be more memorable and easier to search.

Brand Assets

Shop Banner

Profile Picture/Logo

Instagram Templates

Not only did I create a new logo and earring cards for my business, but I created additional assets to apply to my Etsy store page to really show off my branding and a simple social media template.